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How to make the right decision: do you need a website or not?

When it comes to creating a website, many business people wonder if they really need one or if they can do without one.
Before you decide whether you need a website or not, it is important to understand what it is. In simple words, a website is a virtual showcase of any business on the Internet. Such a showcase usually contains information about products and services, their cost, company contact details, customer reviews, a costing calculator and much more.

When is a website necessary and when is it not?

Determining whether or not you need a website can be determined by answering a few questions:
• Do you want your business to be more accessible to potential customers?
• Do you want your business to look more professional and trustworthy?
• Do you want potential customers and partners to be able to easily contact you and get the information they need about your business, product or service?

If you answered yes to two questions, you definitely need one.

However, there are situations where a website is not a necessity. For example, if you provide services only in a certain city and do not plan to expand, it may be enough for you to simply provide your contact information on social media pages and online directories.

What are the perks of owning a website?

Owning a website gives the business owner the following benefits:
• increasing the number of potential customers by expanding the geography of sales;
• improving brand image and credibility;
• convenience for visitors, in terms of obtaining the necessary information about the goods or services you sell.

What are the downsides to owning a website?

The owner of the web site has the following problems:
• financial costs for the creation and subsequent maintenance, search engine promotion and advertising of the site;
• the need to constantly update and fill it with text and graphic content;
• the risk of diminishing the reputation of the company's brand due to possible negative feedback.

Thus, making the right decision about ordering the creation of a website requires careful weighing of all the pros and cons. But, on the whole, having a website can be very useful for your online business development.
Author of the article - Alexander Ivanov