Semantic core of the site
A successful Internet project is impossible without its daily visit by hundreds of people. The triumph of a resource directly depends on a properly compiled semantic kernel, which in matters of search engine promotion of a website - whether it is a web studio or an online store - is of the utmost importance.
The semantic core of a website is an ordered list of key word combinations that characterize the product or service being offered as accurately as possible. Keywords are selected based on the results of analyzing statistical data from the leading search engines Yandex and Google, based on the search queries for which the resource needs to be promoted.
The semantic core of a website is an ordered list of key word combinations that characterize the product or service being offered as accurately as possible. Keywords are selected based on the results of analyzing statistical data from the leading search engines Yandex and Google, based on the search queries for which the resource needs to be promoted.
The goals of creating website semantics:
• The semantic core forms the thematic direction.
• A well-designed core is the foundation of the structure.
• Increasing the visibility of the site in search engines.
• Linking each page to a specific core section.
• A well-designed core is the foundation of the structure.
• Increasing the visibility of the site in search engines.
• Linking each page to a specific core section.
Rules for creating a semantic core of the site:
• The core should meet the needs of the maximum number of potential customers/buyers.
• Semantics should match the topic of the project in detail and focus only on targeted search queries.
• It should consist of high-frequency keywords (40% of the total number of selected phrases), medium- and low-frequency word combinations (60%), corresponding to user queries.
• It needs to be constantly increased, which will help to increase targeted traffic.
• Semantics should match the topic of the project in detail and focus only on targeted search queries.
• It should consist of high-frequency keywords (40% of the total number of selected phrases), medium- and low-frequency word combinations (60%), corresponding to user queries.
• It needs to be constantly increased, which will help to increase targeted traffic.
Procedure of semantic kernel compilation for the site
Work on creating a core of semantics for any web project begins with the collection and analysis of search queries on the selected topic and a certain region, from all available sources.
When forming the semantic basis should initially be determined with a list of the most important key phrases that meet the high frequency of requests and competitive criteria. This will not waste time, effort and money to promote the site on not promising word combinations. But sometimes emphasize only on high-frequency queries the same is unreasonable, and in some cases it makes no sense at all, for example, for news sites.
Online keyword selection tools:
• Yandex-WordStat - https://wordstat.yandex.ru/
• Google scheduler - https://adwords.google.com/
The set of word combinations prepared and processed with the help of these tools should be divided into groups of 4-5 phrases.
Next, texts of 6.000-9.000 characters are ordered from a professional copywriter for all groups and landing pages are created for them on the website.
This approach is professional and in the subsequent implementation of measures to promote the site - gives maximum results.
When forming the semantic basis should initially be determined with a list of the most important key phrases that meet the high frequency of requests and competitive criteria. This will not waste time, effort and money to promote the site on not promising word combinations. But sometimes emphasize only on high-frequency queries the same is unreasonable, and in some cases it makes no sense at all, for example, for news sites.
Online keyword selection tools:
• Yandex-WordStat - https://wordstat.yandex.ru/
• Google scheduler - https://adwords.google.com/
The set of word combinations prepared and processed with the help of these tools should be divided into groups of 4-5 phrases.
Next, texts of 6.000-9.000 characters are ordered from a professional copywriter for all groups and landing pages are created for them on the website.
This approach is professional and in the subsequent implementation of measures to promote the site - gives maximum results.
Author of the article - Alexander Ivanov