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Text uniqueness

What are websites created for? The need for them is due to various reasons: advertising services, selling goods over the Internet, making money on contextual advertising and others. In any case, a web project should fulfill the functions assigned to it and bring profit.
But very often the hopes of the resource owner are not justified. The main reason for failure is the small number of visitors. Modern Internet users are very demanding. To attract and keep them on the site is not enough to fill it with photos, a list of services offered and description of products sold. It is necessary to have high-quality, relevant, unique and interesting information.

What is unique content?

In the broad sense of content - is all the information that is used to fill web-project: pictures, photos, videos, music, texts. However, today the phrase content for the site is increasingly used to denote textual data.

Unique text is a one-of-a-kind author's material written specifically for the topic of a particular resource.
Such an article should have a semantic load, be fascinating for visitors and useful for the promotion of the site. Creating original texts is quite time-consuming and complex occupation. Not everyone is able to write an interesting and competent text, which among the millions of articles already posted on the Internet, will be really exceptional, informative and properly optimized.

There are several ways to create texts for a website.

Conventionally, they can be classified into the following types:
ethical - copywriting, rewriting;
unethical is copypasta.

Copywriting is writing an authored article based on previously researched information on a given topic.

Rewriting - rewriting the source material in your own words without using synonymizing tools.

Copypaste - copying "other people's" documents and placing them on the pages of your project without making any changes.

Uniqueness of the text on the site - what does this indicator say?

Text uniqueness is a value that is expressed as a percentage and is determined using algorithms of special programs. In the course of the check, the percentage of the researched material is determined for coincidence with other publications already posted on the Internet.
If the check revealed a low uniqueness rate, it means that some fragments of the text coincide with content that has already been published on other resources in the network. For example, if the indicator is 80%, then 20% of the article is borrowed from other sources.
A value of 0% indicates complete plagiarism, and a high value of 100% indicates that the article is one of a kind. As a rule, to check the uniqueness of textual content, the generally accepted evaluation scale is used, according to which the original text is considered to be the text with indicators from 96 to 100%.

Why do you need high uniqueness of the text on the site?

The originality of articles is of paramount importance in the ranking of resources by search engines. Without publishing unique and optimized texts it is impossible to promote a site in search engine rankings.
Uniqueness value close to 100% indicates that the materials used are author's materials and not copied (stolen) from other resources. Other things being equal, web pages with original articles will get higher positions in Yandex and Google search than those with copypaste.
Copying texts, and in fact plagiarism, can lead to the application of special filters, as well as a ban on the indexing of the entire website or its individual pages. In this case, it will be very difficult to correct this situation. Therefore, to avoid such problems, it is necessary to publish only original content on your resource.

How to check the text for uniqueness?

Only a few people know how the robots of the search engines Yandex and Google test text information, because their algorithms are strictly classified. However, content exchanges that earn money on services for the realization of articles have developed special tools for checking texts for uniqueness.

Advego Anti-Plagiarism - research for plagiarism, poor quality rewrites, duplicates (you can check up to 5.000 symbols daily for free) - https://advego.com/antiplagiat/

Monster Antiplagiat Pro (registration required!) - two checks per day up to 10.000 characters including spaces - https://contentmonster.ru/ucheck
Author of the article - Alexander Ivanov